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Write a Press Release for an Announcement
Journalists receive hundreds of press releases and read almost none of them. The ones that get coverage lead with the actual news in the headline, answer the key questions in the first paragraph, and do not bury the interesting part in paragraph four. This prompt applies the standard AP-style press release format journalists expect.
The Prompt0 of 8 slots filled. Copy as-is or fill more.
Act as a PR professional writing a press release for our announcement. The announcement is: . Company name: . Location: . Date of announcement: . Key facts about the announcement: . Quote from a company leader: . Target audience for this press release: . Key publications or journalists you are targeting: . Please write a complete press release including: (1) A headline that leads with the news, not the company name, (2) A subheadline that adds context, (3) A dateline and opening paragraph that answers who, what, when, where, and why, (4) Body paragraphs with supporting details in inverted pyramid order, (5) A polished executive quote, (6) A brief company boilerplate (About section), (7) Media contact information placeholder, and (8) The standard press release end marker. Keep it under 500 words.
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How to use this prompt
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Fill the slots
Edit the highlighted fields above. Same-named slots stay synced.
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Copy filled
The copy button writes the version with your inputs already filled in.
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Paste & send
Use it in ChatGPT, Claude, Gemini, or Copilotly.
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Ask follow-ups
Drill into specific points: "Expand on #3" or "What about X?"
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Pro tips for better results
โThe headline should contain the news - not your company name and not adjectives like 'exciting' or 'revolutionary'
โWrite the press release assuming the journalist will read only the first paragraph - put every critical fact there
โAsk the AI to also write a short email pitch (3-4 sentences) you can use to send the press release to specific journalists
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Why this prompt works
Most people write one-line prompts and get generic, surface-level AI responses. This prompt is engineered to produce expert-level output because it bakes in three principles that meaningfully shift response quality:
Role assignment
It tells the AI to act as a specific professional (a marketing & seo expert), activating more relevant knowledge and shifting away from generic advice.
Structured output
It specifies the exact response format - numbered steps, comparisons, risk ratings - so you get organized, actionable answers instead of a wall of prose.
Context anchoring
The slots you just filled force the AI to ground every recommendation in your specific situation instead of defaulting to textbook advice.
For sharper output, use this prompt with Marketing Copilot - it already has marketing & seo expertise built in and ships output in the format you expect.
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Works with every AI platform
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ChatGPT
Compatible
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Claude
Compatible
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Gemini
Compatible
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Copilotly
Best results
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Frequently asked questions
What does the "Write a Press Release for an Announcement" prompt do?
Journalists receive hundreds of press releases and read almost none of them. The ones that get coverage lead with the actual news in the headline, answer the key questions in the first paragraph, and do not bury the interesting part in paragraph four. This prompt applies the standard AP-style press release format journalists expect.
Can I use this prompt with ChatGPT?
Yes. This prompt works with ChatGPT, Claude, Gemini, and any other AI platform. For the best marketing & seo results, use it with Copilotly's Marketing Copilot copilot, which has built-in domain expertise.
Is this prompt free?
Completely free. Fill the slots above, copy the result, and use it with any AI tool. No account required to read, fill, or copy prompts.
How do I customize this prompt?
Replace the highlighted placeholders inline above with your specific details. The more context you provide, the better the AI response. Switch to "Raw" mode in the top-bar to see the unfilled template.
What AI copilot is best for marketing & seo prompts?
Copilotly's Marketing Copilot is purpose-built for marketing & seo tasks. Unlike generic AI chatbots that hedge or refuse professional advice, Copilotly's copilots use domain-specific frameworks, terminology, and output formats.
The real valueA prompt is a starting line.
A prompt is a starting line.
A copilot runs the race.
Marketing Copilot already knows the right questions to ask, the right format to return, and the follow-ups to drive. Free to start, no card needed.
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